Invent your own life’s meaning

Bill Waterston is the GOAT, of course, a cartoonist whose impact reached out through the newsprint and embedded itself into the zeitgeist, across all levels of society. He achieved fantastic levels of success for his syndicated Calvin and Hobbes strip.

…and then he walked away.

But this was not without precedent. Prior to starting his strip, he had been fired as an editorial cartoonist, and had to re-invent himself as an artist practicing his craft. He took a graphic design job, worked through it while developing his strip and left it once he found where purchase with his new career.

Years later, giving a commencement speech at a college, he imparted some words of wisdom, and they’ve stuck with me over the last 10 years since I first encountered them:

To invent your own life’s meaning is not easy, but it’s still allowed… and I think you’ll be happier for the trouble.

Bill Watterson

I tacked this up on the wall behind the monitor at the tiny cubicle the university provided the grad students when I started my PhD research. I kept it as the desktop on the same computer too, just to remind me of the goal, that the reason I was there was to do something different, to engender a change in the processes of life that had left me aimless prior to embarking on that journey.

(It had happened at least twice before, but more on those stories at some future date. Bientot!)

I had encountered this quote in the panels draw by the artist Gav at their zenpencils blog in 2013. I probably found it via a link on Slate or Twitter or some such, as the post gained some traction. The panels in question are here:

All credit to the artist. You can follow the link back to the full comic and the story behind it.

It’s remains one of the best pieces of advice that I’ve encountered in the last decade or so, and it’s stuck with me. And so, in case you haven’t heard it, or needed the reminder, I’m passing it on to you.

You can invent your own life’s meaning. It is allowed.

Guardians 3 or Rocket 1?

Let’s talk about this guy (Rocket Racoon) and how his origins relate to a sci-fi concept you might never heard of called the Uplift.

Spoilers ahead in (3..2..1..)

The reason why we wanna talk about Rocket is because GG3 (poster) can really be seen as Rocket Racoon 1 (with appearances by the Guardians of the Galaxy) (cover with overlay). And by making the movie about Rocket, we get one of the most impactful and introspective movies that Marvel has ever released, perhaps since the first two Captain America films.

Because the emotional core of the film, as well as the chief driver of the plot and narrative, is all Rocket. We are treated to his origin in the MCU, his backstory, his friends, and his primary antagonist, the High Evolutionary.

Now, the High Evolutionary originally appeared in the comics as a Thor villain, and had numerous other appearances in the MCU. It’s really a shame he’s a one-and-done villain here, as he had a long history, and could often be the driver of multiple stories in much the same way as Kang and Thanos have been. His focus is on advancing the development of humanity through forced evolution. He’s a super-eugenicist. He’s a tyrant, and more than a little bit of a control freak. Having him as the antagonist is critically important, which we’ll get to a little bit later.

The High Evolutionary isn’t really the villain of the first major Rocket storyline in the comics (which appeared back in 1985), but the villain(s) in that story had a bit of overlap in method, so we get that character agglomeration so common with media translations. (AGOT reference?)

Here we can see Teefs (his best bud), known then as his First Mate Wal Rus, as well as the fabulous Lylla, an otter (cue Denis Leary: “an otter”) and romantic interest

One of RR’s other companions was a turtle, Pyko, who we witness in the test chamber (twice!). We kinda hope this guy might show backup later. (well, I do anyways)

They’re all Uplifted animals. So what does that mean? What is the Uplift?

Well, the idea of anthropomorphic animals, that can talk and communicate with humans has long been a staple of sci-fi, going back to the HG Wells, and The Island of Dr. Moreau (1896).

We also saw it a lot in cartoons of various sorts, with various rabbits and mice (Bugs and Mickey), ducks (Daffy, Donald, Scrooge) and … cows or something (Goofy), so the idea isn’t that unfamiliar to us, but it was always a bit of a weird fit in the superhero comics world.

And yes, these appearances aren’t even counting the Stadel lion-man (from 32000 BCE) or the various deities of the ancient Egyptians, or the visions of Ezekiel, or all the other appearances. It’s a long, rich history, is what I’m saying, but we’re focused on the sci-fi and comic book appearances here.

Rocket showed up in the mid 70s, but he only was in a handful of issues before the 21st century, and aside from Jaxxon in the Marvel Star Wars comics, the most prominent animal was either a Private Duck (Howard) or an Aardvark barbarian. (You can figure out his stats for D&D). This isn’t a history of anthropomorphic animals though. Let’s get to the Uplift.

The Uplift was David Brin’s science fiction series where humanity has increased the intelligence in chimps and dolphins to the point where they are sentient and can communicate with humans. And then they discover that there are other inter-galactic civilizations that exist, and do the same. And they regard humanity as being barely evolved, so it’s only the sheer coincidence that humanity had Uplifted the other species that saves them from being a client bound to some other more powerful species.

The Uplift series started in 1980 with Sundiver, (and I’m sorry, but I only have the second book, 1983’s Startide Rising, on the bookshelf at the moment.) And because verbing weirds language, Uplift is now synonymous with the leveling up the intelligence of animals (and others) to human levels of sapience (or beyond). Series like the Planet of the Apes can be seen as an Uplift story (though not in that universe), even though it came out decades earlier. There’s also Wells’ work of course, which we mentioned earlier, and there’s also Olaf Stapledon’s classic Sirius and Bulgakov’s “Heart of a Dog” (both of which form parts of the inspiration for Cosmo in the GG as well).

When it comes to Uplifted racoons, like Rocket, well, he’s pretty unique, he’s one of the first. There’s another example in Bruce Sterling’s short story “Our Neural Chernobyl” from the Globalhead (1992) collection. Raccoons as a species get uplifted, and well, it doesn’t look like it’s going to go well for humanity.

What the Uplift series explores, and allows us to imagine collectively, is our interaction with the animals around us, and how we relate to them, it they were at our level of intelligence.

Now David Brin is a scientist by training, and he brings that hard science view to a lot of his fiction. His background is in astronomy, and he’s been a consultant to NASA, as well as a contributor to many science fiction projects aside from his own novels.

And all this lays the foundation to talk about what’s going on with Rocket Racoon and the animals in Guardians of the Galaxy 3, with the imprisonment, experimentation, exploitation, and disposal.

(And I want to be clear, that there are multiple interpretations to the story, and those may be valid too. But in presenting the broader historical picture, I hope to show you that interpretations tied to the issues of the moment may miss the scope of what’s being discussed.)

Rocket’s story, and the story of his animal companions is ultimately a human story, a trans-human story, about how we evolve and become post-human.

And so to help explain that story, let’s bring in a little philosophy, courtesy of Giorgio Agamben’s The Open (2002). Subtitled Man and Animal, the work is a side project spilling off of Agamben’s larger investigation of what it means to be human through examining historical instances of it at a minimum level, the Homo Sacer project, and his examination of rule by decree. Given the “interesting times” we’re living in in 2023, as we’re now living with COVID, the guy has some interesting views, not all of which I agree with.

The main ones we’re interested in right now are the relationship between human and animal, and in this his view are informed by Foucault’s conception of “biopolitics”. (we’re not doing a deep dive on Foucault here. Bientot.)

Biopower, at a high level can be seen as the regimes used for controlling and subjugating the bodies and populations that comprise a polity. Think of the health care system in the United States, as one example, or of the food production systems that shape and manage the animals that end up as meals on our tables.

Factory farming, in other words. For Agamben, following from Foucault, biopolitics is a source of control. Of managing the biosphere, the teeming millions (whatever species those millions may be, be it man, cow, dog, chicken… racoon).

So Agamben brings us into the idea of biopower, and that our relationship with the Animal is one of humanity separating itself from the natural world. And this is where our antagonist the High Evolutionary steps back in the equation.


As noted above, the High Evolutionary, in the comics and the MCU, is a super-eugenicist, a totalitarian dictator willing to destroy his creations in the hope of improvement, and freely experiment on animals. And while in the comics Counter-Earth is destroyed by Galactus, after High Evolutionary falters when attempting to protect it, here he destroys his planet of Ani-Men as the prospect of an improved denizen comes to fruition.

The High Evolutionary is after all, all about control. And this control, this mastery, is what links the dominion inherent in biopolitics with the atrocities he pursues as part of his quest to create a perfect species with which to populate his planet. This is ultimately a fascist project, which places the super-eugenicist precisely where he belongs in 2023. As Paul Virilio notes in Art and Fear, genetic engineering and the “transgenic practices” lead to biology as an expressionistic practice, which was occuring in the laboratories of various totalitarian regimes across the 20th century.

There too, the testing of animals was unabated, and the development of hybrids continued as well. Much like Rocket and his friends being transformed, uplifted, unwillingly, by the High Evolutionary, as “hybrids of modern science signal the complete control over the animality of man” (Pick 11). But in the process of this uplift, Rocket wakes up. Much like Neo in an earlier series, he becomes aware of his particular situation.


To quote Agamben: “[An animal] who has awakened from its captivation to its own captivation. This awakening of the living being to its own being-captivated, this anxious and resolute opening to a not-open, is the human.” (Agamben, 70).

Rocket “wakes up”, grows into his sentience and sapience, and realizes his captivity, and, trying to escape, realizes he is doubly-trapped. He goes through a process of becoming, and we as the audience, go through that journey with him, and we realize our own captivity much like his.

Such is the catharsis we feel as we witness Rocket attempt his escape. it is our own liberation,. He is humanity, he has been uplifted, he is awakened, and now he fights for freedom.

We’re all Rocket.


Epilogue: now, it’s hard to say how much of this is intentional on the part of James Gunn, if he’s read these (somewhat) obscure academic philosophers, if he’s well versed in the discourse on biopolitics, and the Open, the gap between animal and man.

Perhaps the extent that these themes ring out resoundingly from Rocket Raccoon 1 (sorry, GotG 3) speaks to the essential truths that they address, and film, and science fiction, by reflecting our reality back to us allow us to see clearly that which often lays hidden (and in terms of factory farming, animal testing, and concentration camps we often rely on that distancing to shield ourselves from the damage we inflict, in our living on the planet).

But that’s the power of this film in particular, a rare hit from Marvel that reaches beyond the superhero genre and speaks directly to us about the human condition.

As experienced by a procyon lotor, a common Raccoon.


Balenciaga AI

Since March of 2023, a virus has been loose in the mediasphere, drive by an AI art generator, and reaching across all media franchises.

Like other AIs, it is relentless, remorseless, and it will not stop until all franchises have been co-opted,

by Balenciaga.

(Of course it didn’t start with 40K, as that is a niche of a niche, but it’s meme-ification speaks to the reach and pervasiveness of the Balenciaga AI).

Know your meme has the deets. What started as a Harry Potter themed AI video on YouTube went viral, fast, and imitators doing the same for other media franchises soon followed. The full history is here. The W40K ones came a few weeks after, but seeing as they don’t normally get mainstream inclusion, their presence stood out as a marker of the pervasiveness of the spread.

What I’m not sure is why.

Is it simply the internet being the internet, or is it a PR stunt or image reclamation project after the recent cancellation controversy. Or controversies. 2022 had a rough landing for the French fashion house. But 4 months into 2023, and the image has improved, driven by a pervasive AI-driven meme.

I’m inclined to think that the first post was just the internet doing what the internet does, but is it beyond the realm of possibility to imagine a savvy team pouring some gas on the meme and helping it spread like wildfire? The inclusion of 40K is a little too nerdy for the savviest image consultant, but that could simply be fans hopping on the trend of the raging inferno.

If it was planned, then kudos. Well done.


The challenge is, as with the conspicuous non-consumption posts, is in discussing Balenciaga without promoting or spreading Balenciaga.

There are still a few more threads to tie together, and with fashion on the mind at the Met Gala, there’s more to review there as well.

Leading by example

Recently (like, within the last week) Wizards of the Coast, a subsidiary of Hasbro, and publisher of various games including Magic: the Gathering and Dungeons and Dragons, reportedly used members of the Pinkerton Detective Agency to pay a visit to the YouTuber @oldschoolmtg who had accidentally received packs from the forthcoming “March of the Machines: the Aftermath” set, due to be released on May .

The YouTuber did what any content creator would in this late capitalist framework: they created content. Crack the packs and show them off. Get to work, doing what they do.

(Full story sourced from Polygon here.).

Now, since that story was posted, there have been follow-ups saying that the visit by the PDA was more of a “knock on door and have a chat” kind of visit, rather than the one that fills most minds when they hear of Pinkerton raid. Still, the optics need to be considered. Having the rather notorious detective agency available for these sorts of eventualities reflects rather poorly on WotC.

Especially since it didn’t need to be this way. Just one month earlier, the exact same thing happened to a competitor of WotC, GamesWorkshop. In March, GW accidentally shipped a copy of an unreleased model, Commander Dante of the Blood Angels, several weeks before the model was to be revealed at the upcoming Adepticon event in Chicago, along with a number of other models. The error was due to the old model still having it’s SKU in the system while the new one was being stocked, and they accidentally did the swap. The content creator did the same thing in this case, and posted pictures of their painted model to imgur (here).

GW reacted somewhat better.

“The Day of Revelation has come a little earlier than expected…” Indeed.

So rather than send an agency that was so notorious that the US Congress had to enact legislation (that is still on the books) that prevents members from being employed by the US Government, GW was able to provide a treat to a fan and to the community, and gain some overall good will.

And it likely didn’t hurt their sales: as of time of posting, the model was sold out online despite it’s $55 CAD price tag.

So, lessons learned, WotC? Perhaps…

No longer a geek?

“Can I interest you in everything all of the time” – Bo Burnham, Welcome to the Internet

At what point do you realize that you’re no longer part of a culture? That you’ve aged out, that the culture has shifted beyond you, that the things you once thought were cool are seen as cheugy? And, if you being part of this culture is central to your identity, to your self-perception, what do you do? How do you react?

What do you do when you realize you’re no longer a nerd?

We’ll get back to that in a moment. The question was shared with me on TikTok by @midnightlibrarian, who posts some really great M:tG content. Feeling like nerd culture now, focused on video games, cosplay, MCU, and the like may no longer have a place for the elements of nerd culture that he partakes in. That the ground may have shifted beneath their feet. That, even though they still self-identify as a nerd, that identity is called into question, as they don’t identify with the aspect of nerd-dom that is now dominant in the hierarchy. It can be unsettling, this feeling of being unhomed, of the the doubt and instability that this feeling brings with it. How do you deal with it?

There’s no one true way to deal with it, but some work better than others. One of the ways that emphatically doesn’t is one we reach to instinctively. Standing your ground, and defiantly resisting the entrance of newcomers to your corner of the nerd culture happens time and time again. It’s a large component in a lot of the online “toxicity” that happens throughout nerd-dom. And it works so well: just ask the model railroaders and OG wargamers how well leaning in to grognardia worked out. If you can find them.

(Yes, it’s the internet, I’m aware you can still find them.)

I’m hard pressed to think of examples of nerd-dom that have successfully resisted the changing tides. And, as noted, the defense mechanisms that get deployed in these Bourdieu-sian wars over social capital are incredibly toxic. (But more on this later: a working paper of mine on toxic gamer cultures was recently accepted to a conference, and I’ll publish more on that as it gets closer to publication). In the meantime, perhaps a Simpson’s meme sums this position up best:

Of course, if you want to resist without contributing to the (overt) toxicity, you have other options available to you. I call it the “smile and wave” approach. (It works better if you’re humming along to The Headstones tune of the same name while you do it). It’s a recognition that cultural change is constant, and that trying to capture the vagaries of youth culture is like reaching for a sunbeam with a butterfly net: amorphous and ephemeral, and constantly just out of reach. For most of us, this can be fleeting: we may happen to be down with whatever is cool for the moment, but in an instant it’ll pass us by. It’s okay though, it’ll happen to the next generation too:

Going down this road can still be toxic, depending on delivery, as it may arrive with an air of condescension and dismissiveness. It can be bundled with elitism, nostalgia, and smugness, and we’ve recently seen what lies down the road of nostalgia. But delivery is everything, and it can be server up with a slice of wry too.

And this leads us to our third path: just let it go. (No need for a Frozen take here, you can write your own.) This can be the hardest path, to put it down and walk away. It can be difficult to push aside something that you’ve drawn in and made part of your identity. It can involved some self-awareness and self-reflection, and honestly who has time for that in the midst of the dumpster fire that has been the Twenty-twenties so far. Realizing that others’ enjoyment of things within your culture in no way impacts your experience or enjoyment is hard, because it feels like it does, especially in the moment. If you’ve spent your childhood and teens feeling ostracized, and finding solace and friendship within a little corner of nerd culture where you’ve been left undisturbed, it can be traumatic when it opens up to the mainstream and all of a sudden everyone is there with you. (More on this later, in the above mentioned article). It can be hard, really hard, to let it go.

Ultimately, something as vast and amorphous as nerd-dom is no one thing. The shifting tides of interest and attention will lift some boats and sink others. And as nerd culture has become more prevalent in the 21st century – as nerd culture has become pop culture, with the rise of the MCU, videogaming, et al. – those tides are larger and moving swifter than before. And that’s okay.

Being a part of nerd culture does not mean you need to be down with all of nerd culture. One of the (many) ways that a show like The Big Bang Theory misrepresented nerd-dom was the ease and facility that the gang were suddenly into everything nerdy, from week to week. Grad students and post-docs! Please! Hence the Bo Burnham quote in the epigraph: the internet will present you everything you might be interested in with click or two, and the algorithmic engines of Google, Facebook, and TikTok will show you anything tangentially related to it in the service of advertising, but there’s no need to dive into it all. You’ll be overwhelmed; the tides are too strong.

But that doesn’t mean you need to let it go either, to let that identity pass you by. You can maintain your position within nerd-dom, maintain your geek cred, and let it thrive within you. You may look at what “the kids these days” are interested in, and see if you can share what they love about it too. Or you may decide to put it away and move on to find a new element of interest, move to a new stage or new field, with new areas of excitement on the horizon. The paths are open, the choice is yours.