The 7G Network

Online spaces have often been labeled as ‘toxic’, and new entrants to an online community may unwittingly run into this before really engaging with the community. We’ve talked about this on the podcast a couple times, at least in passing, over the last two years (E0010 Eternal September, E0014 Dumpshock, and E0032 Baked In would all qualify, for a start), but this idea of the 7G network is something I started working on for a conference paper back in 2021.

At the time, I was frustrated with the behaviours I was witnessing in the D&D community within TikTok, and recognized some of the behaviours as being strikingly similar to ones I had noticed around gaming web-forums over two decades earlier. So I began to catalogue those practices, and how the members of online communities would deploy them, sometimes intentionally, sometimes unknowingly, and how these practices, these doxa, made the online space a worse place to be in, driving people away, often never to return.

So as part of an effort to communicate some better practices for online communities, I’m publishing these here (while I continue to work on the full paper) in hopes that people can recognize these toxic elements and take steps to stop or remove them when they occur.

The ‘G’ in 7G Network is mostly a mnemonic, as it helps to keep the characteristics in mind, and it is by no means an exhaustive list. The seven are Gatekeeping, Gaslighting, Gravedancing, Grandstanding, Griefing, Grifting and Grooming. The toxicity of most of these should be self-evident, but in case there’s some ambiguity I’ll go into them in a bit more detail below. The ‘Network’ part of the term means you’ll often find the toxic characteristics working in concert; where there’s one, there are likely to be more. This can also help when trying to identify some of the more subtle characteristics like Grifting and Grooming. Not sure if something qualifies as grifting? Were there other toxic characteristics that you noticed? Perhaps being a little more reticent in your interactions is warranted…

But without (much) further ado, let’s see what we’re talking about.

Gatekeeping is that class of activities that focus on exclusion. If the subcultural wars are a battle for territory waged using social and gamer capital, the gate is at the boundary of that territory.  It defines the limits of the group, the marker for inclusion or exclusion. And it is continually contested.

Gaslighting is the denial of objective reality for your audience. Now, there can be some quibbles about “objective reality”, but we’re not getting into the edge cases here. We’re dealing with “sun rises in the West” levels of denialism here. While gaslighting has gotten more attention in the “post-truth” era of the current political landscape, it still manifests in some ways in geek subcultures too. There’s different kinds of gaslighting too: we’ll group them as overt and covert for ease of use.

Gravedancing is a form of communal organizing and editing of collective memory. Once a person has been chased out of the community, there will often be a period of celebration, where the community justifies their actions, in which community members congratulate themselves on how they came together and worked towards a common goal.  Of course, that goal is ostracism and exclusion, but they were able to put aside whatever other differences they may have and achieve something, so it can often be somewhat celebratory. The community will engage in a reification of the past event, restating the reasons why the offender had to be chased out, and reframing the event in the groups’ collective memory.

Grandstanding is the typical online posturing and performative “tough talk” that is somewhat endemic in online spaces, where internet users drastically overstate their prowess, ability, and credentials from the safety of the couch or behind their keyboard, free from immediate reprisal and unlikely to be fact-checked or called on it.

Griefing is online harassment, trolling, and bullying, and we are grouping these here under the singular “griefing” which is a form of harassment common in online video games (Chesney, 2009).

Grifting. The prevalence of #venmo, #cashapp and other payment details in bios facilitates this. This is a challenge, of course, as not every cry for aid on GoFundMe is a grift, especially in the era of the gig economy typical of late-stage capitalism in the 21st century. Rather, the ease of payment options and transactions has made the opportunity for grifting that much easier. The barrier to entry is that much lower.

Grooming is the set of behaviours “in which an adult builds an emotional relationship with a minor in order to gain the minor’s trust for the purposes of future or ongoing sexual contact, sexual abuse, trafficking, or other exploitation.” (Bytedance, Inc., 2022). As these appear


To sum up (well, the sum should be “7”, but in words…), the 7G Network is a heuristic, a collection of interconnected hostile and anti-social behaviours that can be used to identify the if an online space is particularly “toxic”, however that might be defined.

And as a heuristic, it isn’t set in stone. The 7G is a mnemonic, and any or all of the components might be swapped out at some point. But it is a starting point, and I’ll share more on the heuristic and how it might be deployed in the coming weeks.


Bibliography:

Chesney, T., Coyne, I., Logan, B., & Madden, N. (2009). Griefing in virtual worlds: Causes, casualties and coping strategies. Information Systems Journal, 19(6), 525–548. https://doi.org/10.1111/j.1365-2575.2009.00330.x

No longer a geek?

“Can I interest you in everything all of the time” – Bo Burnham, Welcome to the Internet

At what point do you realize that you’re no longer part of a culture? That you’ve aged out, that the culture has shifted beyond you, that the things you once thought were cool are seen as cheugy? And, if you being part of this culture is central to your identity, to your self-perception, what do you do? How do you react?

What do you do when you realize you’re no longer a nerd?

We’ll get back to that in a moment. The question was shared with me on TikTok by @midnightlibrarian, who posts some really great M:tG content. Feeling like nerd culture now, focused on video games, cosplay, MCU, and the like may no longer have a place for the elements of nerd culture that he partakes in. That the ground may have shifted beneath their feet. That, even though they still self-identify as a nerd, that identity is called into question, as they don’t identify with the aspect of nerd-dom that is now dominant in the hierarchy. It can be unsettling, this feeling of being unhomed, of the the doubt and instability that this feeling brings with it. How do you deal with it?

There’s no one true way to deal with it, but some work better than others. One of the ways that emphatically doesn’t is one we reach to instinctively. Standing your ground, and defiantly resisting the entrance of newcomers to your corner of the nerd culture happens time and time again. It’s a large component in a lot of the online “toxicity” that happens throughout nerd-dom. And it works so well: just ask the model railroaders and OG wargamers how well leaning in to grognardia worked out. If you can find them.

(Yes, it’s the internet, I’m aware you can still find them.)

I’m hard pressed to think of examples of nerd-dom that have successfully resisted the changing tides. And, as noted, the defense mechanisms that get deployed in these Bourdieu-sian wars over social capital are incredibly toxic. (But more on this later: a working paper of mine on toxic gamer cultures was recently accepted to a conference, and I’ll publish more on that as it gets closer to publication). In the meantime, perhaps a Simpson’s meme sums this position up best:

Of course, if you want to resist without contributing to the (overt) toxicity, you have other options available to you. I call it the “smile and wave” approach. (It works better if you’re humming along to The Headstones tune of the same name while you do it). It’s a recognition that cultural change is constant, and that trying to capture the vagaries of youth culture is like reaching for a sunbeam with a butterfly net: amorphous and ephemeral, and constantly just out of reach. For most of us, this can be fleeting: we may happen to be down with whatever is cool for the moment, but in an instant it’ll pass us by. It’s okay though, it’ll happen to the next generation too:

Going down this road can still be toxic, depending on delivery, as it may arrive with an air of condescension and dismissiveness. It can be bundled with elitism, nostalgia, and smugness, and we’ve recently seen what lies down the road of nostalgia. But delivery is everything, and it can be server up with a slice of wry too.

And this leads us to our third path: just let it go. (No need for a Frozen take here, you can write your own.) This can be the hardest path, to put it down and walk away. It can be difficult to push aside something that you’ve drawn in and made part of your identity. It can involved some self-awareness and self-reflection, and honestly who has time for that in the midst of the dumpster fire that has been the Twenty-twenties so far. Realizing that others’ enjoyment of things within your culture in no way impacts your experience or enjoyment is hard, because it feels like it does, especially in the moment. If you’ve spent your childhood and teens feeling ostracized, and finding solace and friendship within a little corner of nerd culture where you’ve been left undisturbed, it can be traumatic when it opens up to the mainstream and all of a sudden everyone is there with you. (More on this later, in the above mentioned article). It can be hard, really hard, to let it go.

Ultimately, something as vast and amorphous as nerd-dom is no one thing. The shifting tides of interest and attention will lift some boats and sink others. And as nerd culture has become more prevalent in the 21st century – as nerd culture has become pop culture, with the rise of the MCU, videogaming, et al. – those tides are larger and moving swifter than before. And that’s okay.

Being a part of nerd culture does not mean you need to be down with all of nerd culture. One of the (many) ways that a show like The Big Bang Theory misrepresented nerd-dom was the ease and facility that the gang were suddenly into everything nerdy, from week to week. Grad students and post-docs! Please! Hence the Bo Burnham quote in the epigraph: the internet will present you everything you might be interested in with click or two, and the algorithmic engines of Google, Facebook, and TikTok will show you anything tangentially related to it in the service of advertising, but there’s no need to dive into it all. You’ll be overwhelmed; the tides are too strong.

But that doesn’t mean you need to let it go either, to let that identity pass you by. You can maintain your position within nerd-dom, maintain your geek cred, and let it thrive within you. You may look at what “the kids these days” are interested in, and see if you can share what they love about it too. Or you may decide to put it away and move on to find a new element of interest, move to a new stage or new field, with new areas of excitement on the horizon. The paths are open, the choice is yours.